Have you read the recent CPM costs?

For $1 million you can get a 15 second advert across Facebook’s native Video advertising platform. It costs $500,000 to get your video on the top banner of youtube for a day.

Business are paying these prices because video work well. Really well.

When sending traffic via online or even offline to a video you need to make sure it converts.

Here are 4 things to tie into your video that will make your message powerful and magnetic.

1. Educate – The best way to build a flock of loyal customers is to be one hundred percent honest  about how your product or service works. Your customers will love you, adore you if you give them a piece of wisdom from the solutions that you offer that will help them get away from pain and increase their pleasure.

2. Show proof – “Proof is in the pudding” – Nothing makes a person pick up the phone like proof. It takes away the guess work, adding in things like testimonials on top of this really makes it unstoppable.

3. Demonstration – Your vids should be able to clearly show how your product or services can solve a specific problem. If your product is about broadband show a production of why slow internet sucks.

4. Entertain – Research 10 years ago showed that humour in TV adverts did nothing for increasing sales. That research has been flipped on it’s head and spun around so many times because of the internet, that humour is now back in fashion!

Whether you can humour a customer to the cash register or provide nail bitting, sitting on the edge of your seat type content, being entertaining has got to be woven into the fabric of  your business video to keep eyes glued to the screen.

At Global we’re always looking for ways we can push the envelope for our clients.

Our filmmaking team is the critical reason why our videos have been so successful over the past few years and I think their knowledge and expertise needs to be shared with you, so you can apply the principles to your business to succeed as well.

You’re about to be ushered past the velvet rope…

… and into our world of filmmaking, that will let you peak behind the red curtain into the methods used by only the best and successful writers, editors, vocal artists and videographers.

Over the next few weeks we’re taking you on a journey with our team.

Today’s interview is with Videographer Tom Mayoh. He is the brains behind a lot of our well known videos. Part John Schlesinger part Colin Firth, Tom’s creative and directive ability has the power to captivated anyone who watches his video.

Check out what he has to say below:

What is your favourite film & why?

Good Will Hunting – The script and dialogue plus the combination of Matt Damon, Robin Williams and Minnie Driver was brilliant. Very intense and sometimes funny scenes that I can re-watch again and again.

What is the most important element in an advertisement that really gets people talking?

Surprise – Creating something out of the ordinary that will people wouldn’t have thought of and to get them to spread the idea through word of mouth.

What is your formula for the ‘perfect’ video?

• Introduction to the friendly staff members or business, you have got to capture peoples attention straight away!

• Originality – whether in style of edit and pace, humour or content. Quick and punchy to keep the viewers attention.

• Call to action at the end leave the viewer surprised and asking questions that they want answering…any the way they answer the questions is by getting in touch with you.

What are missing components of video that most people tend to overlook however are absolutely vital to making it a well liked hit?

Audio – something that video and filmmakers often overlook.

However, people don’t realise that Video making isn’t just about the Visual – It is as much about the Audio too that creates the whole piece.

How do you fine tune the mix between creativity and broadcasting a strong appealing message or do the two go hand in hand?

The two always go hand in hand, whether it’s for TV, Film, Internet – it doesn’t matter. You want to convey a message that supports your business and interests your market. Whilst doing it in an innovative manner.

You need to keep the prospect entertained as well as wet their appetite for future business.

Thank you.

We hope you got as much out of that as we did.

Stay tuned to the blog to see more interesting thought provoking interviews coming up.

“These times they are A-changin” – Bob Dylan

…. And boy was he right.

Never in the history of the human population have things technologically, scientifically and mathematically been futher advanced.

Even better yet, this is great news for you!

Or bad, you see it is how you react to this change that is going to make or break your standing in the market place with your business.

One of the biggest excuses we hear here is “but my business is different”, people sadly try to convince themselves that for some reason or another that there business does not need to change.

Because it has worked in the past is not a surefire stratergy for something working in the future.

‘What you can do now’

Look around you?

It’s as simple as seeing where people are moving there attention. I.e First it was print and magazines then it moved to online desktops… now it is moving to mobile and having information available 24/7 at the click of a button when consumers want it.

In this video by Gary Vaynerchuk he talks about being on the right side of history. Watch it now and you will see what we are on about.

It is time for you and your company to embrace change and ride with it.

If you are already ahead of the curve, then well done. You will now know yourself how powerful it is being on the right side of change.

If you never saw the viral video marketing series by Blendtec you must watch it right now. This series caught fire online through doing just one thing… showing the power of the product in action.

Check it out below:

‘How can I use this to gain an unfair advantage?’

Every product no matter how mundane or boring it may look on the surface has a creative angle to draw in the masses and get people talking.

Just check out this online advert for ‘petrol dye’ by us:

The trick to using this for your own companies advantage is to capture your ‘unique angle’ on a medium that people can share and spread.

When people can visualise why your product truly is the best it gains massive pull in value.

What this means is once your target market actually sees visual proof of why your service or product is the leader (not just talk) they will want your product full stop.

That means no ‘competitors lower price’ or other companies USP’s will take away your future business.

Make sure you are showing off your companies product or service in a way that physically demonstrates how advanced you are.

At the time of writing this it is another beautiful day in the Henbury studio.

If you like us the weather may not be the only thing that is hot for you at the moment, however it is always good to plan ahead for times when there may be a ‘rainy day’.

The best way to do this is to is to incorporate tried and tested systems into your marketing to make sure that you have an evergreen business running like clockwork.

Here is a simple 5-phase plan to get you underway:

Phase 1. Get in front of your target market and create a way of them being able to put their hands up and request more information about how your product or service can help them out with their current problem.

Phase 2. Don’t half a system. If you managed to attract a customer or client, and then you don’t have a system to build a solid founding relationship with them… then you might have not bothered installing effort into the getting of said customer.

Phase 3. Educate the customer of your story, product and service and why you are the best. If you don’t clearly present to your prospect the reasons why you better, then you have already lost the game.

Phase 4. Get out of the lowest price game. By showing why you are better the prospect will be more inclined to pay a premium on your service. When your competition has no clear way of showing off why they are better the only game they can win is a race to the bottom.

Phase 5. If you are a seasonal company, set up and diversify you product offerings. This will make sure when seasonality strikes and your core service takes a hit you can continue to be running at speed.

Follow this post and apply it to your company to make sure you will be ahead of the game

When was the last time you checked out what big online retailers were doing to stay big and leave the competition behind online?

Next time you are on Amazon take a quick trip to their hottest selling product of the last few years.. the kindle.

On the hottest selling page what do they have in the prime real estate of the page… not testimonials, not product description, not a picture but a fully functioning sexy product video.

What does this mean?

It means that the highest traffic page on the biggest ecommerce store in the world uses video in order to generate more sales. Not only that but it is the thing they have found to be working best out of everything.

You see they are not putting it up for fun and games, or even for the ‘look’. Amazon tests everything… and I mean EVERYTHING like crazy.

Seeing what works and disregarding what doesn’t.

Whatever works the best they will use and keep.

It is working so well they are even encouraging distributors to do it here.

What does this mean for me?

Well now you know what is crushing it online for the big retailers, it is time to take unfair advantage of this marketing strategy that is taking the online world by storm.

Just because your not a ‘big’ retailers does not mean that you can’t generate ‘big’ results using video in your own online marketing campaigns.

You see, if you mix the right blend of great scriptwriting, insane camera angles and expert sound control into a video message about your product and services it is a sure-fire way to generate huge results.

Our proven video marketing formula encompasses the key principles needed to make sure you strike it right every time.